How to Create a Facebook Agency Ad Account: A Pro's Guide

Hey there, fellow marketers! If you've been in the Facebook advertising game for a while, you know the power of a solid agency ad account. After five years of navigating the ever-changing landscape of Facebook ads, I've learned a thing or two about unlocking those coveted agency-level perks. And today, I'm here to share that knowledge with you.

This isn't just another generic guide. This is a deep dive into the nitty-gritty of how to create a Facebook agency ad account in 2024, straight from someone who's been there, done that, and got the t-shirt (or should I say, the Partner badge!). We'll walk through the entire process, from setting up your Business Manager to finally getting that "approved" email from Meta. Plus, I'll sprinkle in some insider tips and tricks I've picked up along the way.

Why Bother with a Facebook Agency Ad Account?

Look, I get it. Jumping through hoops to become a Meta Business Partner might seem like a hassle. But trust me, the benefits are worth it. Here's why I made it a priority for my agency:

• Juggling Clients Like a Pro: Agency ad accounts let you manage a whole roster of clients without hitting those pesky ad account limits. No more scrambling to create new accounts every other week!
• Smooth Sailing with Approvals: Say goodbye to those frustrating ad rejections and account suspensions. With an agency ad account, your ads get prioritized review and are less likely to get flagged.
• Data Nerd's Dream: You get access to a treasure trove of data and analytics. This means deeper insights into campaign performance and more effective optimization strategies.
• Meta on Speed Dial: Need help? No more waiting around for generic support responses. As a Partner, you get priority access to Meta's experts who can actually solve your problems.
• Serious Credibility Boost: Let's be real, that Meta Business Partner badge looks pretty impressive on your website. It shows potential clients that you're a serious player in the Facebook ad game.

Read more: How To Create A Facebook Agency Ad Account From Scratch In 2024?

How to Create a Facebook Agency Ad Account: Let's Get Down to Business

Alright, enough with the pep talk. Let's break down the exact steps you need to take to create a Facebook agency ad account:

Step 1: Building Your HQ - The Business Manager Account

Think of your Business Manager account as your agency's command center. It's where you'll manage everything from ad accounts and pages to team members and assets.

• Head over to business.facebook.com/overview and click "Create Account."
• Fill in all the details about your awesome agency, verify your email, and boom – you're officially in business (manager, that is!).

Step 2: Show 'Em What You've Got - Ad Accounts and Pages

Now it's time to build up your portfolio. Create some ad accounts, whip up some killer Facebook pages, and start running campaigns that showcase your agency's skills.

• Creating Ad Accounts:some text
  • In your Business Manager, go to "Settings" > "Accounts" > "Ad Accounts."
  • Hit that "+ Add" button and select "Create a New Ad Account."
  • Name your account, choose your time zone and currency, and tell Facebook how you plan to use it.
  • Accept the terms (because, you know, rules are rules) and click "Create Ad Account."
  • Don't forget to add your payment info so you can actually start running ads!
• Creating Pages:some text
  • Head back to "Settings" > "Accounts" > "Pages."
  • Click "+ Add" and select "Create a New Facebook Page."
  • Give your page a catchy name, choose the right category, and fill in all the juicy details.
  • Accept the terms and hit "Create Page." Easy peasy!
• Running Ads (The Fun Part):some text
  • Fire up Ads Manager and start a new campaign.
  • Choose your shiny new ad account and the relevant page.
  • Now get creative! Set your campaign objective, budget, targeting, and craft those compelling ad creatives.
  • Once you're happy with everything, submit your ad for review. Facebook usually takes about 24 hours to give you the green light.

Step 3: Meeting Meta's Standards - The MBPs Program

Here's where things get real. To snag those agency ad accounts, you need to prove you're worthy by meeting the requirements of Meta's Business Partners (MBPs) program. Think of it as joining an exclusive club.

There are two levels to this club:

• Member Tier: This is like the "newbie" level. You get access to some cool resources and training, but you're not a full-fledged Partner yet.
• Badged Partner Tier: This is the VIP section. You get all the perks, including the ability to create Facebook agency ad accounts.

To reach the Badged Partner tier, you need to meet certain criteria, like minimum ad spend, active pages, and a squeaky-clean advertising history. Meta offers a few different paths to get there, so make sure you check out their latest requirements on the MBPs portal.

Step 4: Applying for the MBPs Program

Once you're confident you meet the criteria, it's time to officially apply to the MBPs program.

• Go to the Meta Business Partners portal and find the "Agency" specialty section.
• Click "Apply," select your business and specialty, and opt-in to receive updates.
• Hit that "Submit" button and cross your fingers!

Step 5: The Waiting Game - Verification

Now comes the hardest part – waiting. Meta will review your application with a fine-tooth comb. This can take a while, so be patient. If they like what they see, you'll get that glorious "approved" email.

Step 6: Unlocking the Agency Ad Account Kingdom

You did it! You're officially a Meta Business Partner. Now you can create those powerful agency ad accounts and take your Facebook advertising to the next level.

How to Create a Facebook Agency Ad Account: My Top 5 Tips

Becoming a Meta Business Partner takes work, but it's totally achievable. Here are a few things that helped me along the way:

1. Become a Facebook Ads Master: Stay up-to-date on the latest Facebook ad strategies, best practices, and platform changes. The more you know, the better your results will be.
2. Build a Dream Team: Invest in training your team and encourage them to get Meta Blueprint certified. Having a skilled team is crucial for delivering outstanding results for your clients.
3. Play by the Rules: Facebook's advertising policies are there for a reason. Make sure you understand them and follow them to the letter. A clean track record is essential for becoming a Partner.
4. Embrace the Tech: Facebook offers a ton of amazing tools and features. Use them! Show Meta that you're tech-savvy and capable of leveraging their platform to its full potential.
5. Be a Client Whisperer: Provide top-notch support to your clients. Respond to their questions promptly, address their concerns, and go above and beyond to help them succeed.

Need a Shortcut? Consider Renting an Agency Ad Account

I know, I know. The MBPs program can be a bit of a marathon. If you need access to agency ad account features right away, renting an account is a viable option. It's a quick and easy way to get those benefits without the wait.

Read more: Facebook Agency Ad Account Price in 2024 (A Veteran's Guide)

How to Create a Facebook Agency Ad Account: The Bottom Line

Creating a Facebook agency ad account is a game-changer for any serious agency. It gives you the tools, resources, and credibility to elevate your Facebook advertising game and deliver exceptional results for your clients. By following this guide, staying dedicated to your craft, and implementing my insider tips, you'll be well on your way to becoming a Meta Business Partner and unlocking the full potential of Facebook advertising.

Now go out there and crush it! And if you have any questions along the way, feel free to reach out. I'm always happy to help a fellow marketer.

Follow my blog Brandon Ma for more useful knowledge about Facebook ad accounts!